Why does some online content succeed while other content fails? What makes online content work? Learn about different online content formats in this course. Discover how to use language and tone effectively. Reach your audience with these strategies.
With a range of activities, you will engage with articles, videos, quizzes, and interactive exercises. You’ll learn what makes content compelling. You will understand how to write for different formats and platforms. Additionally, you’ll identify common mistakes to avoid.
Throughout the course, there will be case studies. You will also find examples and tips. These resources will help you grow your skills and confidence in creating online content for your audiences.
Trevor Davies
Author
Welcome
1.1 Welcome to the course
Lesson 1 of 5 within section Welcome.
You must enroll in this course to access course content.
Lesson 2 of 5 within section Welcome.
You must enroll in this course to access course content.
Lesson 3 of 5 within section Welcome.
You must enroll in this course to access course content.
1.4Â How do you use content?
Lesson 4 of 5 within section Welcome.
You must enroll in this course to access course content.
1.5Â What does content mean to you?
Lesson 5 of 5 within section Welcome.
You must enroll in this course to access course content.
What is the pupose of your content?
1.6Â The message behind the medium
Lesson 1 of 3 within section What is the pupose of your content?.
You must enroll in this course to access course content.
1.7Â The power behind your content
Lesson 2 of 3 within section What is the pupose of your content?.
You must enroll in this course to access course content.
1.8Â Ask the expert: what messages inform your content?
Lesson 3 of 3 within section What is the pupose of your content?.
You must enroll in this course to access course content.
Language and tone in online content
Lesson 1 of 5 within section Language and tone in online content.
You must enroll in this course to access course content.
1.10Â Reflecting on examples of tone
Lesson 2 of 5 within section Language and tone in online content.
You must enroll in this course to access course content.
1.11Â Making content more readable and relatable
Lesson 3 of 5 within section Language and tone in online content.
You must enroll in this course to access course content.
Lesson 4 of 5 within section Language and tone in online content.
You must enroll in this course to access course content.
1.13Â Rewriting content: a few examples
Lesson 5 of 5 within section Language and tone in online content.
You must enroll in this course to access course content.
Matching your content and message with your audience
1.14Â Task: bringing it all together
Lesson 1 of 2 within section Matching your content and message with your audience.
You must enroll in this course to access course content.
1.15Â Creating your content
Lesson 2 of 2 within section Matching your content and message with your audience.
You must enroll in this course to access course content.
Summary
1.16Â Preparing for next week
Lesson 1 of 2 within section Summary.
You must enroll in this course to access course content.
Lesson 2 of 2 within section Summary.
You must enroll in this course to access course content.
Week 2 Communicating online
Lesson 1 of 1 within section Week 2 Communicating online.
You must enroll in this course to access course content.
Choosing your content format
2.2Â What content will work for your audience?
Lesson 1 of 4 within section Choosing your content format.
You must enroll in this course to access course content.
2.3Â How long do you spend reading things online?
Lesson 2 of 4 within section Choosing your content format.
You must enroll in this course to access course content.
2.4Â What do you need to consider when choosing your content media?
Lesson 3 of 4 within section Choosing your content format.
You must enroll in this course to access course content.
2.5Â Choosing the right platform and format for your content
Lesson 4 of 4 within section Choosing your content format.
You must enroll in this course to access course content.
Choose the right platform
2.6Â What media is most popular?
Lesson 1 of 3 within section Choose the right platform.
You must enroll in this course to access course content.
Lesson 2 of 3 within section Choose the right platform.
You must enroll in this course to access course content.
2.8Â Using images and photo content
Lesson 3 of 3 within section Choose the right platform.
You must enroll in this course to access course content.
Developing your own content
2.9Â Designing an online content plan
Lesson 1 of 4 within section Developing your own content.
You must enroll in this course to access course content.
2.10Â How do you create your online content plan?
Lesson 2 of 4 within section Developing your own content.
You must enroll in this course to access course content.
2.11Â Create your content plan
Lesson 3 of 4 within section Developing your own content.
You must enroll in this course to access course content.
2.12Â Reflect on your online content plan
Lesson 4 of 4 within section Developing your own content.
You must enroll in this course to access course content.
Summary
2.13Â Sharing your success
Lesson 1 of 3 within section Summary.
You must enroll in this course to access course content.
2.14Â Test your understanding
Lesson 2 of 3 within section Summary.
You must enroll in this course to access course content.
Lesson 3 of 3 within section Summary.
You must enroll in this course to access course content.
