Why does some online content succeed while other content fails? What makes online content work? Learn about different online content formats in this course. Discover how to use language and tone effectively. Reach your audience with these strategies.
With a range of activities, you will engage with articles, videos, quizzes, and interactive exercises. You’ll learn what makes content compelling. You will understand how to write for different formats and platforms. Additionally, you’ll identify common mistakes to avoid.
Throughout the course, there will be case studies. You will also find examples and tips. These resources will help you grow your skills and confidence in creating online content for your audiences.
About the instructor
Course Content
Welcome
Summary
What is the pupose of your content?
Language and tone in online content
Matching your content and message with your audience
Summary
1.1 Welcome to the course
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1.2 Getting started
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1.3 Introduce yourself
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1.4 How do you use content?
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1.5 What does content mean to you?
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2.13 Sharing your success
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2.14 Test your understanding
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1 Quiz
2.14 Test your understanding Quiz
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2.15 Next steps
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1.6 The message behind the medium
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1.7 The power behind your content
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1.8 Ask the expert: what messages inform your content?
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1.9 What is tone?
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1.10 Reflecting on examples of tone
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1.11 Making content more readable and relatable
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1.12 Rewriting content
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1.13 Rewriting content: a few examples
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1.14 Task: bringing it all together
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1.15 Creating your content
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1.16 Preparing for next week
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1.17 Glossary
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